this post was submitted on 02 Sep 2024
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Brother, the owner of the business who made the ad is gay. They didn’t do this to objectify women, they did it to raise awareness about the ethics of O&G. It’s not some weird misogynist douchebag drawing this up.
Gay people can't be misogynist? Also this isn't about ethics, it's about BS marketing pushing Canadian oil as more ethical than Saudi oil-- from an industry that only cares about this because... they sell Canadian oil (that I'll add is considerably more expensive to extract and gas prices would skyrocket if Canada relied solely on domestically produced oil).
It feels like something some weird misogynist douchebag would draw up though
You don't need to be a "misogynist douchebag" to know that putting 2 provocative women on a billboard will turn heads^[and do so, more than 2 men] and use that knowledge.
If that were the case, then most cosmetic/clothing/jewellery product companies would have their figureheads, labelled as such. Of course, they are not because they are considered "relevant".
But in the end, they all have the same in common: they care about their wallets more than people in another country they don't know.