IMHO, the bigger issue is that they refused to sell their stuff in stores and on the internet for a long long time. You had to buy from select retailers or a local rep that threw “tupper ware parties.”
A lot of use just moved to other brands that were easier to find, and when we wanted to replace stuff that never got returned by a neighbor, we bought more of the same stuff.
IMHO, they had a weird ass business model that was about selling direct to consumers through local reps and “Tupperware parties.”
Their competitors sold comparable products in stores and online waaaay before Tupperware woke up. And by the time they woke up, people had already had moved on to other brands.
They’re paying the price for dumb decisions made years ago. They basically handed their food container market dominance over to other companies.