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They have a pretty robust used gear swap program and their products come with lifetime warranties.

I predict that soon there will be legislation outlawing the removal of unique identifiers on articles of clothing.

Now I don't feel bad about buying a rip off of their camera clip.

And have more than one fake ID, and multiple changes of clothing stashed on the escape route. And ditch the firearm in the bag with a rock in the river at night. Don't try to hide out in bum fuck Pennsylvania. And don't carry your manifesto with you, I don't wander around outside unmasked when it's cold enough to be masked. Probably don't etch the casings yourself. Matter of fact don't drop casings for the gun you used.

Assuming he actually made these mistakes there's a whole lot of hindsight to go around.

Explain to me how you chose which words to capitalize.

If we're giving notes being caught with the gun and the manifesto also bad. And then going to sit down and eat at a McDonald's while on the run. And wearing a mask in Altoona where he probably could have just walked in with his face showing an not gotten caught because the surveillance photos from the NYPD looked so different. And then giving a police officer a fake ID which gave them probable cause for everything...yeah police are going to catch the fake ID...

He's obviously not a professional hitman. I wonder if NYPD/Feds would have been able to track him down eventually anyway with the evidence left in New York.

Not that I'm advocating anything, but it certainly does make sense to have a change of clothes stashed nearby to change your appearance rather quickly. Just need an effective means of discarding them (maybe set it on fire inside a dumpster? I dunno).

Protip: It's called Gray Man and there's more to it so get educated and practice.🙂

OP is misquoting and misinterpreting what was said here.

We cannot associate a product serial number with a customer unless that customer has voluntarily registered their product on our site

But they said that wouldn't even apply if he had registered because his bag was a V1, and

we did not implement unique serial numbers until V2

And who else does this?

Terrible businessman too. He could have said nothing and sales could go way up because his backpack got huge media coverage. But he had to be the little tattletale bitch he's always been, calling the cops. Hope he goes bankrupt because most people who see this shit won't buy his backpack. SEO- Peak Design shitty products

I don't think that 'tracing' here means something like 'there's a GPS tracker in every backpack'.

You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say "oh yes, that serial number is registered to a customer. Here's their name and address they told us when registering at $date". If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like "This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date"

They don't. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It's unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

Class solidarity. The rich work together to fuck over the poor. The poor, being poor and having way more people and way less time, squabble amongst themselves.

The rich amplifies and intensity that internal battle so the poor don't realize that they already won, if they just work together.

You can watch it in action as all these tech billionaires fly out to meet with the presidential billionaire at his mansion and leave token millions in greeting. Im sure this "peak design" fuckwit will join them, given the chance.

It doesnt digitally track you. It's tag has a number that they record with your name when you purchase, even if you don't register the warranty.

No, but the CEO of Peak Design called the police to say that he recognised the bag as one of his company's and promised to do whatever he could to help track the CEO-killer down.

He just couldn't help because V1, unlike V2 of the bag, doesn't have a unique serial number on it so he wasn't able to supply a name and address after all.

"Don't worry," say Peak Design in their announcement, "if your bag is stolen, you can contact us so we can delete your personal data and you won't get reported to the police erroneously."

It turns out that Peak Design are very keen to be on the cops' side on this one. Maybe they think they have more CEO customers than healthcare insurance denial victim customers.

I'm not sure that's the publicity win they seem to think it is.