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Worked at a major company you would instantly know the name of.

They were a large corporation but were not public ally traded. Trillions of dollars in assets with more than 60k people employed.

DEI was a MAJOR push, with not just required corporate training but also sessions held often for minority groups of all types to speak their minds in forums about how to connect with them etc.

DEI initiatives and campaigns were a thing, VP of DEI was hired and they had a whole subsection under HR. Corporate events, entertainment, whole virtual bands playing to the theme of inclusion.

This same company did nothing when facing the burning obvious culture of being yes men to their bosses. They did nothing different than most any other massive rich company for how they treated workers, tracking their activity, location, and even physical assess login to buildings for reviews or as excuse to fire.

In an large address by a major leader in the organization I personally gave virtual written innocuous feedback, that they asked for, only to have that be met within minutes with being told never to do that again. The message wasn’t even seen by the speaker. It was just purely culturally unacceptable to offer any constructive criticism of any kind to people in high enough authority.

More than half a dozen people messaged me to tell me they appreciated I gave it public ally and it needed saying. I didn’t know any of them.

So if people are so important and we value voices being heard equally so much, why would you have people desperate to be treated like people and any such statement be met with greats of reprisal?

Yeah. DEI is fan fare in the same way the office cafeteria and gym were. They are designed to entice talent to come or stay while costing the company minimal amounts to do so.

This kind of discrimination is literally anti-capitalist. If maximizing profit is the goal, refusing someone for any reason unrelated to how good a worker they'd be (a category everything in the HRC falls under) is counter-productive.

Thank religion.

CEO of Home Depot is a Trumper and has donated a lot of money to his campaigns.

Capitalism didn't start accepting women, blacks, latinos, and LGBTQ+ because they are humans with intrinsic value to their lives simply for existing.

No, not at all.

Capitalism started accepting women, blacks, latinos, and LGBTQ+ because they realized they were leaving money on the table.

Some of those people capitalism was rejecting might be good workers, and if they're a good worker, they might spend money, and if they spend money, the capitalists want them spending their money on their businesses.

Companies really started marketing to women once women were allowed to have their own bank accounts. Coincidence? Hardly.

Once the same thing starts losing them money? It's out the window.

Replace capitalism with humans

the kids are busy getting their politics from tiktok lmao ain't no way they understand what's happening let alone why in relation to what has come before

Companies supporting LGBQ matters is a good litmus test for society's overall progress. Rainbow capitalism should be looked at with skepticism, but it does mean something.

Seriously.... Who gives a fuck if a good thing is being done because it makes someone money vs making someone happy? At the end of the day, the good thing happened. That's a win. We live in a capitalist society, this should be a very common concept good or not.

Like seriously, who gives a shit if rainbow capitalism was for making money? It absolutely helped at least some (if not many) people feel seen and accepted.

"I would take this vaccine but someone created it because it would make them money so I'm critical"

In what world does that make sense??? As long as you understand WHY they do what they do (thus keeping yourself from being convinced they actually do care lmao), then its all good and take advantage of the good thing as it happens.