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Ideal World shopping channel goes into administration (www.bbc.com)

submitted 2 years ago by Emperor to c/britishtelly

2 comments fedilink hide all child comments

cross-posted from: https://fedia.io/m/ukdtt/t/76390

Administrators say most of its employees face redundancy after a slump in viewers.

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[–] Emperor 2 points 2 years ago

A TV shopping channel has suspended broadcasting and will make the "majority" of its staff redundant after hiring insolvency experts.

Administrators for Peterborough-based Ideal World said overall trading was "not strong enough" for business to continue after a slump in viewers.

I'd have thought Lockdown would have given them a boost but it does feel like a business model aimed at older people and even they're switching to online shopping. That said, QVC seem to be doing OK.