this post was submitted on 06 Jul 2023
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Marketing and content boost for the start maybe? Mastodon has come up a lot recently (hell, even in local radio), so Meta can use this to promote their own product. And already have content right there for users joining Threads, it's not a blank slate.
After the initial boost and when sucking up millions of users they can just defederate and have their Facebook (or rather Twitter) 2.0.