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The market for erotic fiction is huge (think romance novels) and is primarily aimed at and consumed by women. I've always thought (and I think there are some studies to back it up) that women and men process sexual desire differently - visually for men vs cerebrally for women. Although I do think that as pornography has become more socially acceptable those differences may be less pronounced.
Harlequin is big business and a casual overview of their covers and synopsises tell you quite a bit what they are selling and to who they market