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Your question is basically "why are embargoes effective"
Collectively shunning an economy cripples it, and it's most effective when widely adopted.
Pepsi should be ashamed of their actions.
My question was more specific than that. I absolutely understand why it is important to sanction high-tech products and stop Russia from exporting their goods.
But western companies selling non-critical goods inside Russia felt more like russian economic dependancy to western companies to me, which (for me as a layman when it comes to economy) seemed preferable to Russia having an independent economy. Thats where my question came from.
Now I realized that rather than "dependant economy" or "independant economy" the intended goal in this case is "no economy", although i am doubtful whether that will really work.
Because Russia companies can't make Pepsi products, they just don't have the supply chain to get the flavor right. They can, and do make similar products already, it's just Mountain Dew is way better than off brand Mountain Dew. If the Russian consumers wanted that, they would have been buying it already.
I for one would never drink a cola that is not coca cola. Soda is a luxury, and in my opinion no other cola has the flavor profile to be worth the calories. Some people feel the same way about Pepsi, and a massive amount of people feel that way about Mountain Dew and other Pepsi products.
How's that been working for Russia? Hasn't their manufacturing PMI been shooting up? Isn't inflation actually higher than desired because their economy is red hot?
Lol.
No.
The rubble has fallen to the value of approximately one penny.
That's the cause of their inflation: because their currency is worthless.