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Dark Knight Rises was when I decided to start avoiding trailers as best as I can. They showed the best part of the opening scene, with the plane dragging the hull of the other plane through the air..
I remember sitting in the theater that whole scene pretty much knowing what was gonna happen. And when it did, instead of being blown away like anybody should be, I had basically no reaction.
You're spot on. It was around this time where I stopped watching trailers/reading reviews.
I now come into a movie with just a rough 1-2 sentence outline and if it's worth my time or not. Been a huge game changer.
I just look at posters now and see if lots people rave about it.
They had released a sneak peak in IMAX of the entire opening scene a few months before release. Nolan does it for all of his movies. That scene was super well known way before the movie came out and was used to build hype.
I remember feeling the exact same way for Fast 5.