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Electric vehicle batteries can last almost 40% longer in the real world than in lab tests.
(theconversation.com)
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Why would you assume that? You're going to test a range of things, but you're likely most interested in the best and worst case. Lab conditions just means consistent conditions.
Because if a company is paying a lab to test its product for marketing numbers than there is a significant incentive for both the lab and marketing department to fudge the results upwards.