Image alt text: An image of Steam's top 10 best-selling games at the time of posting, three of which are marked as "prepurchase"
I checked the Steam stats and noticed that in the top 10 best selling games by revenue, there's three games that aren't even out yet. If we ignore the Steam Deck and f2p games, it's three out of four games. They have also been in the top 100 for 4, 6, and 8 weeks respectively, so people just keep on buying them. I would love to know why people keep doing this, as the idea of pre-ordering is that there is a physical copy of a game available for you on release, but this is not a concern with digital items. So after so many games lately being utterly broken on release, why do people not wait until launch reviews to buy the game? If you touch a hot stove and get burned multiple times, when does one learn?
I agree it was impossible in the computer space, but I feel like publications of the time reflected that in the computer space. I forget the name of the publication, but I used to get an Atari ST magazine that came with a demo disk every issue in a bag with the magazine, and its focus was less "here's what to buy" but you actually got demos of most games they covered, and it was more like, "here's what's going on in Atari ST stuff" idk that they even had numerical ratings. I also don't remember there being a print media space around DOS games in the same way to begin with. On the other side, console gaming magazines were like "THIS IS THE HOT SHIT BUY IT NOW 5/5!!!" And then the game was a scam.
It was probably regional, but here there was definitely a split between the computer-focused print media and the console-focused one. PCs tended to get top billing among computer platforms in that space before the micros died out altogether and it was just PC and consoles.
It was all marketing/hobby stuff, though. The Atari ST-specific media feeding into their mini console wars with the Amiga and so on... I don't see it as the computer brand magazines being more informational and the console ones being more arbitrarily marketing. It was more that the branded magazines were worried with selling you the computer and the multiplat publications were selling you the games.
The mismatch I remember was less between reviews and end result (reviews were less the point than maps and walkthroughs anyway) and more the mismatch between advertising frequency and quality/availability. I don't remember Night Breed the movie from watching it or from the marketing of the movie or even from playing the game, I remember it from the six month long carpet bombing of magazine advertising we all endured from it.
The review stuff was mostly about them being written by kids who didn't understand game design, were given something to play for free and seeing something the market had arbitrarily decided mattered in isolation. There were exceptions and people who had the writing skills or the insights, but it didn't matter because the readers didn't have the ability to differentiate the two, either.
I would argue a lot of them still don't and treat whatever vestigial reviews we still have as a shopping catalogue instead.