this post was submitted on 12 Nov 2024
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I'm not a political consultant, but one of the things -- if it were me (which it isn't) -- would be to start talking to people in this country not as if they're involved people with a lot of knowledge about how anything works, but rather on their (4th grade reading) level, and keep repeating simple messages. At least for your mainline politicians, it's important to appear somewhat stupid, so that the American voters think you're one of them.
Bernie was actually very good at this IMO. I'm not sure his policies would've ever gotten anywhere -- who knows? I would've loved to find out -- but he was very good at repeating the same shit over and over again and speaking at a stupider level (most likely on purpose, because he's not a stupid guy).
Yeah, I think that's absolutely right, and I think that's why he's been so effective at winning over people who have gone to Trump. We can argue over whether or not the political class would ever let him have been the nominee, much less allowed hid agenda to pass, but I think his policies are very clear to everyone: higher minimum wages, higher taxes on billionaires, Medicare for everybody. People find that much easier to understand how that will improve their life tomorrow instead of a small business tax credit program.
The small business tax credit program Harris spent so much time talking about seemed like exactly the wrong thing to be talking about to exactly the wrong people.
It would maybe work for people who are fiscally conservative and socially liberal (AKA nobody). Deeply nerd-brained capitalists that think "gee whiz, this market is not competitive, competition could be grown by creating small businesses for the giant corporations to compete with!"...it's a completely bookish garbage policy competing for ad space in an environment where her opponent was talking about how Harris was for giving transgender, border-crossing, violent criminals "sex changes" for free with "your tax dollars".
When I saw the "She's for they/them, not for you" commercials airing on NFL broadcasts this year, I shuddered to myself and I got that bad 2016 feeling all over again.
YUP. She ran a campaign that was focused on middle-class ideas, but very low on working-class ideas. If you're struggling to buy groceries, starting a small business is as unattainable as purchasing a yacht, no matter what kind of tax credit you're offered. I didn't see the ad you're talking about, but I got that exact feeling when I heard she was campaigning with Liz Cheney.
Looks like it was famous enough that it got its own wikipedia page: https://en.wikipedia.org/wiki/Kamala_is_for_they/them
I read an article saying that basically everyone that watched the ad came away with much less support for Harris. It triggers the exact portion of people's lizard brain that they use to make their political choices. It was the 2024 version of the "Willie Horton" ad.
Oof, I just watched it, and I can immediately see why it was effective. Yeah, "Willie Horton," is a good comparison.