this post was submitted on 12 Nov 2024
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YUP. She ran a campaign that was focused on middle-class ideas, but very low on working-class ideas. If you're struggling to buy groceries, starting a small business is as unattainable as purchasing a yacht, no matter what kind of tax credit you're offered. I didn't see the ad you're talking about, but I got that exact feeling when I heard she was campaigning with Liz Cheney.
Looks like it was famous enough that it got its own wikipedia page: https://en.wikipedia.org/wiki/Kamala_is_for_they/them
I read an article saying that basically everyone that watched the ad came away with much less support for Harris. It triggers the exact portion of people's lizard brain that they use to make their political choices. It was the 2024 version of the "Willie Horton" ad.
Oof, I just watched it, and I can immediately see why it was effective. Yeah, "Willie Horton," is a good comparison.