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those who are in the budget state of mind is more likely buying a used vehicle over a brand new one. again, its the situation of a cheap new vehicle with a lot of cuts vs old vehicle that was considered premium. companies dont want to make a new cheap car because they have to compete with old premium ones.
when both the nissan leaf and chevy bolt guaged the market for a cheaper ev, they werent popular to the point where both models were canned, the leaf with no future date of return, and the bolt which chose not to have a new yearly model and will consider a newer one later. Fisker bankrupted itself out of the market, other external conpanies like kia arent importing their 20k evs like thr EV5 nor Ray EV for telling reasons, because the US market is extremely picky about what kind of car theyll buy.
the prices on cars in china are post government subsidies, and its already proven time again that when a BYD car gets moved elsewhere its real price is higher (sits closer to 20k rather than 12k) which would not put it that far from existing budget cars post federal subsidy.
keep in mind the american buyerbase is very politically charged. Conservative opinions have outright said they hate the push towards EVs, of those left, many have the common U.S mindset, that is they will only buy SUVs or Crossovers. then you have the section that will refuse to buy a car without a certain amount of capacity, which is why you can buy cars with 140-150 mi capacity outside of the U.S but its basically non existant within it. Its basically only the U.S market thats extremely picky with these kind of stuff, where drivers heavily value leg room and size over cost/efficiency