I wonder how different it is from other modeling clay
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They spoke to an Aardman spokesperson on the radio and they said they've got new supplies. I suspect they wanted to ensure they had enough that they could get a film done with consistent clay before switching to the new supply.
Oh, that makes sense. A different supply might work fine, but the colors might be slightly off, and maybe even the gloss different.
To do stop motion you have to be a perfectionist and if the material isn't working the same way it could really throw the process off.
They were describing how they did their first animations and they were essentially rebuilding the face for each expression and if they were having to add different clays into the mix... It could get messy and if you screw up you potentially waste weeks of work.