“What should Ie watch?” is the question not because the quality of the offerings is so good, but because generally the offerings are absolute crap. Free current B movies are a lucky find, the rest is all old C and D list crap. You can’t even find highly regarded classics like Schindler’s List or Shawshank Redemption for free most of the time.
It’s unbundling all the way down. Charge for the service, charge for the quality of service (# of devices, 4k or not), then charge for the better content.