this post was submitted on 04 Dec 2024
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Enshittification

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What is enshittification?

The phenomenon of online platforms gradually degrading the quality of their services, often by promoting advertisements and sponsored content, in order to increase profits. (Cory Doctorow, 2022, extracted from Wikitionary) source

The lifecycle of Big Internet

We discuss how predatory big tech platforms live and die by luring people in and then decaying for profit.

Embrace, extend and extinguish

We also discuss how naturally open technologies like the Fediverse can be susceptible to corporate takeovers, rugpulls and subsequent enshittification.

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cross-posted from: https://feddit.uk/post/20853350

Bluesky has seen massive growth in the weeks following the US election. As of Tuesday, there are 24 million users on the social media platform. With great engagement comes great responsibility, which means Bluesky CEO Jay Graber has to do a lot to keep her promise to not “enshittify” the platform with ads while still funding its explosive growth.

...

Enshittification, as its known, generally comes as social media platforms expand and need to squeeze money out of users in order to please investors and keep the lights on. Since Bluesky doesn’t plan to run ads, WIRED senior writer Kate Knibbs asked, how does Bluesky plan to make money? “Subscriptions are the first step,” Graber said, referring to a plan to have users pay a regular fee for the ability to upload higher-quality video, for example, or access certain customization features.

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[–] ccunning@lemmy.world 25 points 3 weeks ago

How did we end up in a world where people forgot about lying?

[–] AllNewTypeFace@leminal.space 25 points 3 weeks ago

If Mark Zuckerberg can say that Facebook’s ad targeting is not surveillance capitalism, Graber can say that whatever Bluesky ends up doing is not enshittification.

[–] lvxferre@mander.xyz 15 points 3 weeks ago (1 children)

And the scorpion vowed "I'm not going to sting you" to the frog.

[–] Emperor 9 points 3 weeks ago (1 children)

It's worse than that - the scorpion might stick to its promise but hops off half-way across to be replaced by a far less amiable scorpion.

[–] lvxferre@mander.xyz 1 points 3 weeks ago

I like this analogy. And... yeah, it's true - even if the current owners might vow to not enshittify their platform, they'll likely cash out in the future, and the next owners will do it for them.

[–] De_Narm@lemmy.world 15 points 3 weeks ago* (last edited 3 weeks ago) (1 children)

Of course she's gonna say that, it's the easiest way to get new users right now. And, of course, Bluesky will be enshitified. It's inevitable for every service trying to make money.

[–] greenskye@lemm.ee 5 points 3 weeks ago (1 children)

Honestly disagree. I think it's important to distinguish between companies who make a product or offer a service and charge appropriately for that transaction. Commerce isn't an inherent evil.

Enshittification is inevitable when the customers are no longer the primary method to make money for the executives. That's the perverse incentive that results in actively sabotaging your own business for greater short term profits because you've created a system that doesn't punish you for doing so (typically by running every 'real' competitor into the ground first).

If they are more concerned about stock price, or advertisers or selling data, those are the avenues to enshittification. But selling a service to end users for profit is just normal business.

[–] actually@lemmy.world 4 points 3 weeks ago (1 children)

Blue sky does not primarily make money off its users?

[–] greenskye@lemm.ee 6 points 3 weeks ago (1 children)

I was responding to this specific statement

It's [enshittification is] inevitable for every service trying to make money.

[–] actually@lemmy.world 2 points 3 weeks ago

Ok I get it, I think you are correct and also convinced blue sky must enshittify eventually, but may be years from now

[–] mesamunefire@lemmy.world 12 points 3 weeks ago

Lol they just announced subscriptions so it's already beginning.

[–] BedSharkPal@lemmy.ca 8 points 3 weeks ago

Didn't they just get a bunch of money from a blockchain venture capital company? I bet they demand some sort of return on that investment... But how?

[–] apfelwoiSchoppen@lemmy.world 7 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

She'd be the first to succeed if so.

[–] Assman@sh.itjust.works 2 points 3 weeks ago (1 children)
[–] apfelwoiSchoppen@lemmy.world 1 points 3 weeks ago

Thank you. I've corrected my comment.

[–] orcrist@lemm.ee 0 points 3 weeks ago

Not true in general.

[–] Hoohoo@fedia.io 4 points 3 weeks ago

The user base already incorporates enshittification. Watching who immediately picked it up was enough of a deterrent for me.

Isn't that the monetization crowd from Twitter?