this post was submitted on 13 Nov 2024
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[–] jagged_circle@feddit.nl 1 points 1 hour ago* (last edited 1 hour ago)

I wish more federated services had built in (optional) support for enabling ads so I didn't have to constantly worry about them shutting down. Especially peer tube.

[–] Cordinel@lemmy.sdf.org 35 points 10 hours ago

TIL Threads didn't have ads

[–] TheReturnOfPEB@reddthat.com 8 points 8 hours ago* (last edited 8 hours ago) (1 children)

yeah that is why i chose not to donate to the instance is that my home any longer.

when they decided to keep federated with threads they decided that they didn't need my donations.

[–] SkaveRat@discuss.tchncs.de 5 points 7 hours ago

You know that blocking threads account-wide on Mastodon 2 clicks and a confirmation?

[–] GreenKnight23@lemmy.world 21 points 11 hours ago
[–] FlashMobOfOne@lemmy.world 22 points 12 hours ago

There aren't any ads on Mastodon. :)

[–] SoupBrick@yiffit.net 66 points 16 hours ago (2 children)
[–] rumba@lemmy.zip 13 points 11 hours ago
[–] jadelord@discuss.tchncs.de 10 points 15 hours ago (1 children)

Dear Pikachu, of course you are surprised. Learn how to expect and evade Team Rocket first.

[–] ICastFist@programming.dev 1 points 8 minutes ago

How could those two suspiciously familiar faces with light violet and wine colored hairs possibly be Jessie and James from Team Rocket???

[–] TachyonTele@lemm.ee 108 points 17 hours ago* (last edited 17 hours ago) (3 children)

"Since our priority is to build consumer value first and foremost, there are no ads or monetization features currently on Threads," a Meta spokesperson said in an emailed response.

The spokesperson then continued, "But only until early 2025. Then we'll be throwing consumer value in the trash and lighting it on fire. It will be very exciting."

[–] wrekone@lemmy.dbzer0.com 3 points 6 hours ago

Step 2 of the enshittification.

[–] thedeadwalking4242@lemmy.world 9 points 11 hours ago (1 children)

Consumer value as in number of valuable consumers we can grift later

[–] TachyonTele@lemm.ee 6 points 10 hours ago

You deserve a raise. Someone get this deadwalker a corner office!

[–] EvilBit@lemmy.world 58 points 17 hours ago (1 children)

They’re not even hiding the enshittification strategy. They’re practically teaching you the principles up front.

“First we trap you, then we exploit you. Duh.”

[–] HeadfullofSoup@kbin.earth 27 points 16 hours ago (1 children)

Is it enshittification if it's shit from the start?

[–] EvilBit@lemmy.world 20 points 16 hours ago (1 children)

I guess you can always make it shittier?

I never understood the appeal of Threads anyway. Like, who leaves Xitter because it’s toxic garbage and goes to something owned by Meta, who practically invented this particular flavor of toxic garbage?

[–] HeadfullofSoup@kbin.earth 7 points 15 hours ago

Sometimes you just grow tired of getting shot in the knee and want to be punch in the face instead

[–] skillissuer@discuss.tchncs.de 35 points 17 hours ago (2 children)

Still no reason to defederate, huh?

[–] woelkchen@lemmy.world 31 points 14 hours ago (3 children)

Still no reason to defederate, huh?

No, it's not. Ads can't federate. Threads has no control over my Mastodon feed and Lemmy can't interact with Threads at all. Following Threads accounts from Mastodon is effectively an ad blocker.

[–] Lazycog@sopuli.xyz 23 points 13 hours ago* (last edited 13 hours ago) (1 children)

Might be a stupid question, but can't threads just post ads as "posts" via activityPub? On mastodon they would appear as toots?

Was just remembering how reddit introduced ads as basically promoted posts and recall facebook doing the same.

I sure fucking hope not.

[–] woelkchen@lemmy.world 11 points 13 hours ago (1 children)

Might be a stupid question, but can’t threads just post ads as “posts” via activityPub? On mastodon they would appear as toots?

Ads in Instagram are posts in the timeline from accounts you haven't followed. Ads don't show when you visit a profile and browse its images. So for example a post by Coca-Cola might appear in the main feed even though I never followed it but it has a little "sponsored" marker in a corner to indicate that it's there because Coke paid for it and the ad placement algorithm thinks that I might be interested in that product. As Threads is a spin-off from Instagram, ads there will surely follow the very same model. Sure, you might be able to follow Coca-Cola's Threads account from Mastodon and see the post promoting their drink that way but Threads just cannot place targeted ads on Mastodon because they don't control that feed.

[–] Lazycog@sopuli.xyz 9 points 13 hours ago (1 children)

Thanks for the explanation. Makes sense for targeted ads for sure. Still a bit worried about hashtags being used for ads since I follow a lot of hashtags on mastodon and usually have a quite a nice "organic" feed compared to other social media.

[–] woelkchen@lemmy.world 5 points 12 hours ago (1 children)

Still a bit worried about hashtags being used for ads

Coca-Cola could have an official profile on mastodon.social and use hashtags there as well. Whether corporations use hashtags or not in their "regular" Mastodon posts has nothing to do with Threads.

Also Mastodon has user-level features to restrict unwanted content to show up in your feed ranging from hiding boosts up to blocking the entire instance:

And since Lemmy cannot interact with Threads content at all, defederating Lemmy instances from Threads makes even less sense. One of the big Lemmy instances blocks Threads but doesn't block CSAM instances. Insane priorities their admins have.

[–] Lazycog@sopuli.xyz 1 points 12 hours ago

Appreciate the thorough explanations, thanks!

The last part is fucked up, yikes...

[–] net00@lemm.ee 6 points 11 hours ago (1 children)

Ads can't federate

Never underestimate facebooks capacity to enshittify. If they want to send ads as posts they will make a way. In principle the fediverse should oppose for-profit-line-go-up fuckheads, it's always the same bullshit.

[–] woelkchen@lemmy.world 2 points 8 hours ago

Ads already are posts, as I wrote but the main feed algorithm is not in their hand, it's the local feed of mastodon.

If users aren't permitted to follow brand accounts, they're just being driven into the hands of BlueSky. Your attitude isn't helping at all.

[–] skillissuer@discuss.tchncs.de 10 points 13 hours ago (1 children)

How do you know that Threads won't inject ads as posts?

[–] woelkchen@lemmy.world 2 points 13 hours ago (1 children)

How do you know that Threads won’t inject ads as posts?

Ads in Instagram are posts from accounts you don't follow. Threads can't make you follow promotion accounts you don't want to follow.

[–] pivot_root@lemmy.world 3 points 11 hours ago (2 children)

Depending on where they want to sit in the scumbag chart, there's no technical barrier stopping them from selecting threads-hosted accounts with high metrics and injecting advertisement posts under their handles.

[–] bizarroland@fedia.io 4 points 8 hours ago (1 children)

Remember, the rule is "Embrace, Extend, Extinguish".

Threads is doing this. Kicking them to the curb regardless of the cost is the only solution.

[–] woelkchen@lemmy.world 1 points 7 hours ago

Threads had more users than the entire non-Threads fediverse within a day or two. Mastodon is not the competition.

[–] woelkchen@lemmy.world 2 points 7 hours ago (1 children)

That would be A) identity fraud because it would be my favorite fair trade drink endorsing Coca-Cola without the ads being clearly separated as required by many jurisdictions and B) not targeted advertising in any way.

Even if Threads posts illegally embedded extra ads: Users could just opt not to follow Threads accounts. Threads cannot just magically place ads in the feed. That's impossible.

[–] pivot_root@lemmy.world 1 points 3 hours ago

identity fraud

I'm sure they could find some way to have the terms of service agreement include a paragraph on how a handle is the property of Meta and not a user identity.

My favorite fair trade drink endorsing Coca-Cola.

Business accounts can be exempted from injected advertising.

Without the ads being clearly separated as required by many jurisdictions.

Post the ad as an image attachment and put the advertising disclaimer within the image? There's a lot of ways they can make an ad disguised as a post, and not all of them are as easy to filter out as a quick text search.

Not targeted advertising in any way.

If @OutdoorsyOdin posts content about hiking and mountain climbing, you can make a reasonable guess that the subscribers are going to be interested in that kind of activity. It's not targeted to a specific user, but it's good enough to serve ads targeted at specific lifestyles or hobbies.

Users could just opt not to follow Threads accounts.

Exactly.

Anyways, this whole thing is to show that they could try to enshittify their fediverse integration if they really wanted to. There's no technological barrier preventing them from sending ads through ActivityPub.

[–] captain_aggravated@sh.itjust.works 25 points 16 hours ago

I'm changing my vote in the Agora from "yes defederate" to "Hell fucking yes defederate.'

[–] PrincessLeiasCat@sh.itjust.works 27 points 16 hours ago (3 children)

The only surprising thing is that it took this long.

[–] DesolateMood@lemm.ee 6 points 12 hours ago (1 children)

I haven't used threads, I just assumed it already had ads

[–] AWittyUsername@lemmy.world 3 points 13 hours ago (1 children)

There must be an enshitification chart where time is on one axis and DAU is on another, where it's considered the perfect time to enshitifiy due to peak username or some shit

[–] PrincessLeiasCat@sh.itjust.works 2 points 10 hours ago

Imagine that someone has that job. They make and present that chart in meetings. That person exists and is why we can’t have nice things.

[–] shortwavesurfer@lemmy.zip 5 points 15 hours ago (1 children)

Pretty much the exact same thought I had upon seeing the title.

[–] Fiivemacs@lemmy.ca 3 points 14 hours ago (1 children)

Gotta build that userbase before you raoe them

[–] Eczpurt@lemmy.world 16 points 17 hours ago (3 children)

Did threads take off recently or what's the story? I thought it was unsuccessful as xitter was already the preferred platform

[–] jagged_circle@feddit.nl 1 points 1 hour ago

I see official POTUS content on Mastodon because of Threads. I'd say that's pretty taken off

[–] cygnus@lemmy.ca 20 points 17 hours ago

I thought it was unsuccessful as xitter was already the preferred platform

It isn't anymore, ad I expect that to accelerate. The Guardian just announced today that they will no longer use it, for example (although individual journalists may still choose to do so)

Meta auto created threads accounts for all instagram users iirc so they kinda forced thwir way into the market by pre inflating their numbers.

[–] werefreeatlast@lemmy.world -1 points 8 hours ago

How about ads on the hood of my car got when I'm doing oil changes? 😔😭

Or maybe 🤔, and I hope I don't offend my fellow human beings in Ukraine, but what if meta donated drones to Ukraine where they would blowup tanks and the explosion would be in the form of a dawn commercial? Or Downy! Or Mr. Clean... somebody has to Remove all the stains 😔.