Imagine if the bonus was paid in figurines. They'd get almost 2 complete sets, every year!
Games Workshop
A British success story and purveyors of plastic crack.
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One and a half, tops.
Well it takes quite the big-brain genius to say "hey what if we raised prices another 10%?" every year so they both clearly earned that money.
I'm kinda surprised revenue is up 11%, I thought they dropped off a bit after the big surge of new customers during lockdowns. Guess they recovered? Maybe it was money from the 10e launch and Leviathan sales last year?
I Know space marine 2 has been fairly successful as a game
This is for the period ending June 2024, so it wouldn't have been out yet. I do wonder what kind of cut GW gets from the licensee, though, as there were certainly a lot of other games out in that period. I don't imagine something like Rogue Trader or Darktide were bringing in that much money, though.
usually though, games are not remotely close to sales of merchandise and is a drop in the bucket. For IP like pokemon, yugioh, and such, the video games is such an insignificant amount of money compared to merchandise. basically all major ips held worldwide make top dollar based on merchandise sales.
I 'member when the cost of figurines was based on the amount of lead in them. I also 'member the 'bits' box in the Sheffield GW store. I built whole metal terminators out of stuff salvaged from that for pennies.
Once it became clear they were moving to all plastic and to a cost based on in-game value I noped hard.