this post was submitted on 19 Sep 2024
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I Know space marine 2 has been fairly successful as a game
This is for the period ending June 2024, so it wouldn't have been out yet. I do wonder what kind of cut GW gets from the licensee, though, as there were certainly a lot of other games out in that period. I don't imagine something like Rogue Trader or Darktide were bringing in that much money, though.
usually though, games are not remotely close to sales of merchandise and is a drop in the bucket. For IP like pokemon, yugioh, and such, the video games is such an insignificant amount of money compared to merchandise. basically all major ips held worldwide make top dollar based on merchandise sales.