this post was submitted on 11 Sep 2024
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"The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them."

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[–] Zachariah@lemmy.world 17 points 1 week ago* (last edited 1 week ago) (4 children)

“Soup Soup” would’ve been better

[–] dhtseany@lemmy.ml 5 points 1 week ago

See I told them they should've hired you but they just wouldn't listen to me

[–] Nougat@fedia.io 4 points 1 week ago

Campbell's "Campbell's Soup" Soup

[–] ohwhatfollyisman@lemmy.world 4 points 1 week ago

no soup-soup for you!

[–] Raiderkev@lemmy.world 3 points 1 week ago

R.i.p. No accounting for taste podcast. Soup, Soooouuup!

[–] OhStopYellingAtMe@lemmy.world 17 points 1 week ago (2 children)

It’s because of Woke, isn’t it?!

/s

[–] jordanlund@lemmy.world 12 points 1 week ago (1 children)

I blame Gen Z not eating soup. /s

[–] pdxfed@lemmy.world 8 points 1 week ago

If you people would just make your soup at home instead of having your pastaccinos, you would be able to afford college, housing and retirement.

[–] JackbyDev@programming.dev 1 points 1 week ago

Soup for my family 🧱

[–] reddig33@lemmy.world 14 points 1 week ago

I’m surprised it’s not already just “Campbells Inc.”

[–] VaalaVasaVarde@sopuli.xyz 8 points 1 week ago (1 children)

At least it's a relatively minor change, they won't lose 155 years of brand recognition.

[–] Obi@sopuli.xyz 3 points 1 week ago (1 children)

Right I thought they were dropping the name which would be stupid, but they're just removing the "soup".

[–] Etterra@lemmy.world 1 points 1 week ago

Well it was either drop the word soup completely, or put it in quotes on the label.

[–] YurkshireLad@lemmy.ca 7 points 1 week ago (1 children)

Condensed Campbell’s? That’s just weird.

[–] over_clox@lemmy.world 7 points 1 week ago (2 children)

As long as they don't take their V8 vegetable juice or other staple products off the shelves or change their original recipes, I see no problem with this.

[–] faltryka@lemmy.world 7 points 1 week ago

Mmm a fellow v8 lover I see. I could drink gallons of that salty goodness if left alone near the fridge.

[–] jordanlund@lemmy.world 4 points 1 week ago (1 children)

I dunno, disconnecting from history might be a problem. It might be good for them to be reminded that, however big and conglomerate they get, they started as a humble soup company.

It would be like if Ford rebranded as "FMC", how long would it take for the corporate memory to forget Henry Ford was a real person?

[–] over_clox@lemmy.world 8 points 1 week ago (1 children)

They're still keeping the original family name as Campbell's though. They've just diversified enough that soup isn't the only thing they make, and they don't want their customers to think the only thing they make is soup anymore.

I dunno, makes sense to me.

We could go on into other company and product renaming done for other reasons. Aunt Jemima never hurt anyone..

[–] Nougat@fedia.io 5 points 1 week ago (1 children)

Aunt Jemima never hurt anyone..

Well ...

The name was derived from minstrel shows in the late nineteenth century, specifically from a song called “Old Aunt Jemima.” Minstrel shows, which were popular in the 19th and 20th centuries, were racist performances done by black-faced white men. In these degrading enactments, men would imitate “mammies,” which were enslaved Black women who cared after a white family and were portrayed to be content in this submissive state.

https://www.hercampus.com/school/mcmaster/truth-behind-ain-t-yo-mama-aunt-jemima/

I believe "Aunt Jemima" is a reworking of "ain't your mama."

[–] over_clox@lemmy.world 4 points 1 week ago (1 children)

Hmm.. interesting. Thanks for sharing. 👍

Now can someone explain why they renamed Cracker Jacks to Cracker Jills, with a cartoon black girl as their new mascot?

Like seriously, couldn't they have the respect to call it Caramel Jills? Why they gonna call her a cracker?

https://youtube.com/shorts/V3wVWkl-39U

[–] Nougat@fedia.io 3 points 1 week ago (1 children)

We created Cracker Jill® to help increase the representation of girls and women in sports and to provide funding to fuel their sports endeavors and dreams.

https://www.crackerjill.com/faqs

“Cracker Jack has been part of sports for over a century, as records were made and rules changed. We’ve been so inspired by how girls and women are changing the face of the game, so in this spirit we introduce Cracker Jill to show girls that they’re represented even in our most iconic snacks.”

https://www.pennlive.com/life/2022/04/frito-lay-introduces-cracker-jill-version-of-cracker-jack-to-celebrate-women-in-sports.html

And they didn't rename Cracker Jack. They added Cracker Jill. It's still the same product regardless of the packaging, just with more representation.

[–] over_clox@lemmy.world 2 points 1 week ago

And? Cracker Jill? How about Caramel Jill instead?.. 🤔

Sorry, but I don't think their marketing department really thought that one through. I mean hell, it's a caramel covered snack!

[–] mudmaniac@lemmy.world 5 points 1 week ago

Making your own soup is the epitome of good eats. 1 hour on a stove, blend, and keep in the fridge for up to a week.

Figuring out the ingredients can be a pain, but once you figure that out, you will never touch a can of soup save for certain outdoors wilderness situations.

[–] skeezix@lemmy.world 2 points 1 week ago (2 children)
[–] ohwhatfollyisman@lemmy.world 16 points 1 week ago (1 children)

i dunno. i personally think it's souper.

[–] i_stole_ur_taco@lemmy.ca 4 points 1 week ago* (last edited 1 week ago)

It’s not food, it’s a lumpy drink.