Seems like shit!
I like what the ublock origin creators/devs have to say about ads/adblocking
It is important to note that using a blocker is NOT theft. Do not fall for this creepy idea. The ultimate logical consequence of
blocking = theft
is the criminalization of the inalienable right to privacy.
Ads, "unintrusive" or not, are just the visible portion of the privacy-invading means entering your browser when you visit most sites. uBO's primary goal is to help users neutralize these privacy-invading methodsin a way that welcomes those users who do not wish to use more technical means.
From their Github