this post was submitted on 13 Jul 2023
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These specific prices are based on a single rumor, and even that was only "up to" $200 increases. Even if this latest "confirmation" were accurate, it could easily be $50 increases. A month ago Apple released a major update to the Mac Studio but kept the price the same, unveiled the 15" MacBook Air at a reasonable price, and dropped the price of the 13" MacBook Air. That doesn't really sound like a company that's about to announce a ~15% price increase to their most popular product but rather one that's being quite sensitive to price pressure on buyers.
I would argue that because the iPhone is their most popular product, they will do it.
When they released the iPhone X back in 2017 at $999, people were outraged at the price increase for the average iPhone price, and yet we keep buying more expensive phones.
I don't really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you'd expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.