this post was submitted on 13 Jul 2023
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I don't really remember it that way. It was explicitly presented as a bifurcation of the line. The iPhone 8 was the successor to the iPhone 7, with comparable pricing and the same year-over-year upgrades you'd expect. The iPhone X was positioned as a bleeding-edge offering for a price premium. Was there clickbait faux outrage and pearl-clutching at the price? Sure. Were actual customers outraged? No.