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Basically Sega (yes THAT Sega, that one that made such hits as Sonic The Hedgehog, NiGHTS Into Dreams, and Super Monkey Ball) wanted to show off this new software that wouldn't just read text, but actually SING IT, convincingly at that, making it so that anyone write their own music even if they couldn't actually sing.
In order to market this, they gave the voices their own "characters", and made an album featuring the main voice in the role of "Hatsune Miku", who was advertised as Japan's first Digital Idol.
A Diva who can sing well, but does not actually exist. The song that put her on the map and proved that she works as intended, also the song that made her a bit of a meme when her software (Vocaloid) was first released was Levan Polka - https://youtu.be/jrgO_9ey53M
Note that this was DECADES before you could use AI to make Hank Hill sing Big Iron, so it was insanely impressive. - https://youtu.be/yPLADsB3jz0
The Hatsune Miku character has been very popular and now stars in her own series of rhythm games and official music sung by the character continues to be released by the parent company.
Given that Hatsune Miku is a singer who's biggest claim to fame is the fact that her music is computer generated and she herself does not actually exist, she's a rather appropriate character to assign credit for things where the real creator turned out to be a douche bag.