Jeremy Vine realised that Jeremy Kyle was popular for being a bit obnoxious, and that people like Nigel Farage were popular for having outspoken opinions. He tries to emulate their style, but keeps it family friendly, and fails miserably.

He's desperate to be controversial and opinionated, but his shows concentrate on mediocre nonsense, and he's too 'soft' to have an actual controversial opinion.

(Soft isn't a great word, but I can't think of a better one right now, sorry.)