The issue is that the criticism is generally not valid. If you're criticizing a colleague for poor time management because they legitimately have poor time management, fine, whatever. It's not something I would do, but there may be cases in which that is done. In the context of this meme, it is likely not the individuals fault that they are overworked. It is likely a systemic failure that foists too many tasks on each individual worker. Generally, the people "bragging" about working additional hours are not poor performing employees, but people that are dedicated to their job or the company, and believe that the additional hours will help them advance their careers. Approaching it from a place of "if you are a good worker, they should treat you better, not worse" rather than shaming the individual is most likely to help them see the issue with that sentiment. Also, I'm pretty sure it was just a spelling error, but just to be clear I believe this is anti-worker, not anti-work.