That's the weird thing I find about the whole KoolAid man thing ... I remember seeing those commercials as a kid in the 80s here in Canada and then it died down in the early 90s. Then it began reappearing again once in a while but not often ... but at that point, everyone, everywhere had seen the image and knew what it meant. Since about the early 2000s, I've never watched cable TV or regular broadcast TV and I work really hard to avoid watching commercials of any kind, even back then. I would always just put the TV on mute and walk to the kitchen while the commercials were on or watch a program, DVD, download or show that had no commercials at all. So I've never seen a KoolAid commercial on regular programming for over 30 years and it surprises me that people still know the reference. Now I think it's just a meme and not that many people know where it originally came from.