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three rows with a barbecue on the left and William Wallace in Braveheart on the right.
In the first row, captioned Wednesday, the barbecue is labelled "$899.99" and Wallace says "hold".
The second row, captioned Thursday, depicts the same.
In the third row, captioned Black Friday, the there is a label with ~~$1099.99~~ struck through with "$899.99" written underneath, and Wallace charges.
edit: grammar
They'll sometimes bring in the exact same form with a different SKU/UPC so it's technically a new product.
Also look out for weasel words like "Compare To", "X value", or "Special Buy" where they aren't actually saying it's on sale.
New items can't be "on sale." It is that simple. The price is the price.