this post was submitted on 22 Nov 2023
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People actually pay $100 for Casetify iPhone cases? (alien.top)
submitted 1 year ago by MasochistTtT@alien.top to c/apple@hardware.watch
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I just checked their website, and while yes, they do have gorgeous cases, I was genuinely mindblown to see their average is between $75 and $120.

I have a high income so it's genuinely not about money, I just don't see how creating a case can be so expensive?

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[–] Upstairs-Island7539@alien.top 1 points 1 year ago

It’s not surprising at all! And it makes perfect sense. I’ll tell you why.

tl;dr……they have to cover the high cost for their advertising budget while still making a profit margin.

Casetify pays celebrities like Olivia Rodrigo to appear on their advertisements. Then they pay money to plaster those advertisements all over NYC. That can make it quite expensive to turn a profit on a piece of molded plastic…. …on top of the standard costs of doing business.