Yeah, I usually see it being used when a game lands in the "bad press" category.
Personally, ive felt slightly frustrated at the dogpilling because it's the type of game where I want to go look at the community response, see some of what other people are building, and get ideas for things to try to add to mine. Right now it's hard to do that because looking for hospital placement tips just gets an air horn blast about how it's unplayable because search engines suck sometimes.

And sometimes you just see the same posts over and over, and it just doesn't match with what you're actually doing and seeing and you want to laugh at people complaining about 30fps and no motion blur being unplayable in a city building game.