Not sure how is it in other European countries but I associate those particular spices with Christmas. The phrase pumpkin spice didn't use to be a thing here but now thanks to American influence and marketing people you can buy all sorts of pumpkin spice products here. Some even sell pumpkin latte to make it even more confusing.

[–] cashews_best_nut@lemmy.world 4 points 11 months ago

Until I read these comments I thought the "white" was about snow due to my associating this with Christmas. It was very confusing and annoying cos Xmas is months away until I revisited this thread and realised.