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It's going to take a seemless to register platform that offers comparable features to Twitter and then massive accounts switching over and actually leaving Twitter behind.
Right now Threads seems to be the closest, but they lack the feature set Twitter has like search and hashtags so the big accounts only tried it out before running back to what worked for them. Not to mention they don't have a usable web page for the platform either which alienates a lot of desktop users.
If Threads adds those things in, I fully believe more of the bigger accounts will transition over with their following and it'll snowball to become a massive platform. Whether it stays a good site remains to be seen, it is Meta after all.