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I get your point, but that would also assume that shares in fidget spinners would go through the roof as soon as the kids who love them had disposable income. Laboured metaphor, but my point is people's opinions change. On the other hand Apple don't offer subsidised versions of their products for educational use out of the good of their heart, so clearly they see the value of exposing people to them early.
That analogy would work if toys were ultimately targeted to adults which they are not. A smartphone on the other had is targeted towards adults thus getting a child or teen to have brand loyalty at an early age would ultimately convert to sales as an adult.