this post was submitted on 17 Aug 2023
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Costco
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The idea of the samples is fine. But they didn’t build their stores for them. It creates a huge tangle of traffic. I wish they would rearrange some shelves or something to solve this.
Are the samples really increasing sales that much? Or is it more about flinging free treats at people because they love that? Fending off low blood sugar during a long shopping experience?
I’d love to know the internal logic on samples.
Don't know about you, but I've impulse purchased quite a few products at Costco (and some have become regular staples on the shopping list) because of a random sample.
That said, I do completely agree with you that a better layout would be ideal. Too many people just mingling around waiting for the next round of whatever that block everyone else.
I’m too intentional about my diet and money for that kind of thing to be a significant influence. If you wander Costco looking for things to buy you can walk out with quite a bill. I also enjoy cooking, and the samples tend to be premade frozen dinner items. So all this accounts for my opinion on it, I guess.