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That was my initial suggestion and IMO the change wouldn't be the PR nightmare that it currently is. It would have been a fair middle ground: you don't make it financially devastating for the 3PA devs, the Premium users don't get ads so that would be fair that 3PA don't get shown ads through the API and Reddit gets financially compensated for it.
At this point I kinda lost faith in Reddit. I don't expect them to honor whatever they say, so I won't be subscribing anymore.