I think about algorithms and how they can divide people. We don't get the same search results. It's all based on what that site thinks we'd like and sends us down a rabbit hole to keep us watching tapping and clicking.

Let's say you're learning how to grow a house plant. Look it up on youtube and in the recommendeds balcony flower box tutorials, so you watch that out of curiosity. Then how to plant a small garden and the best underrated garden tools. Suddenly every time you open youtube logged in it wants you to watch stuff about gravity fed irrigation systems for small scale homesteading crop production and you're like "how did I get here?"

Now imagine the political topics. Rage bait and us vs them gets attention and attention makes money. Right gravitates to right and left gravitates to left getting more and more pissed at each other and not enough people asking "how did we get here?"