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I don't think that 'tracing' here means something like 'there's a GPS tracker in every backpack'.
You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say "oh yes, that serial number is registered to a customer. Here's their name and address they told us when registering at $date". If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like "This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date"
Except the "by the owner." The problem here is they are auto-registered at time of purchase.
I don’t know this specific brand but because of this quote in the article I assumed it’d not be automatically registered:
Why do they say “if you do choose to register” if you don’t have a choice?
Because you don’t have to register it. Plenty of retail stores sell it and you can pay cash.
Many products say “register your product for your warranty”
Just to get your data. It’s not required.