this post was submitted on 23 Sep 2024
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The virtue signaling just backfires. "Rainbow washing" is a thing now. Companies never gave a fuck about a progressive message, they care about trendy things to cash in on.
I get the impression Ben and Jerry's does actually care bout progressive issues, but they are that rare exception.
It's too bad they don't have ownership of their company any longer. They sold B&J to Unilever and now they have a reduced platform to share progressive values. Any progressivism out of Unilever is cynical corporate pandering.