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Apparently the creator of the format argued for jif. But then again the g stands for graphics.
Honestly this whole argument just shows to me that english is way too inconsistent with it's spelling vs pronunciation. Which is maddening coming from a language where letters correspond one to one to sounds you make.
We should all just go skuh-bah diving with the sharks with lass-ear beams on their heads. Acronyms don't always inherent their original letters' pronunciation, as seen in skoo-buh and lay-zer.
I believe Tom Scott had a video on gif vs jif with good arguments for both. His argument boiled down to what association a person makes when first introduced to the word.
Examples included words like gift (where you say g) and gin (where you say j).
I don't think there is a correct answer, only an answer. Depending on criteria chosen I can make an argument for either pronunciation.
And the creator of SCSI wanted to call them 'sexy' standards. The wants of the creator are easily disregarded, as seen by our pronunciation "scuzzy."