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IMHO 2012 was the one that really broke their brains. The tea party types tried to get various firebrands on the ticket, but end up having to support Romney. Hey, at least he's a squeaky-clean telegenic millionaire pushing the most severe conservative fiscal policies! Proceeds to get stomped by the Obama campaign so bad that Karl Rove couldn't believe it as it was happening. THEN the establishment GOP flirts with moving to the center on immigration. The backlash against that on the right, supercharged by the mainstreaming of mobile social media (plus social justice protests and the looming Clinton campaign) was what fueled the rise of Trump.