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submitted 7 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world

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YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] HexesofVexes@lemmy.world 5 points 7 months ago (1 children)

Now here's a thought - what if the real workaround Google are using here is targeting only non manifest V3 users?

That would reduce the cost of doing this, since chrome users are already forced to swallow ads and could just be served as normal.

[–] mint_tamas@lemmy.world 7 points 7 months ago (1 children)

Firefox also implements manifest v3, just without the user-hostile restrictions.

[–] HexesofVexes@lemmy.world 2 points 7 months ago

Good to know.