this post was submitted on 13 Jun 2024
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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)
submitted 7 months ago by AnActOfCreation@programming.dev to c/technology@lemmy.world
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  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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[โ€“] Max_P@lemmy.max-p.me 6 points 7 months ago (1 children)

That could also make them okay with those existing, since they'll now play ads. Third party clients wouldn't be such a threat anymore to their bottomline, and people can get the privacy benefits of going through those proxies.

[โ€“] doodledup@lemmy.world 2 points 7 months ago

people can get the privacy benefits of going through those proxies.

Exactly. This is why it will still be a threat to data hungry Google.