Even if marketing reaches one person that otherwise wouldn't have heard of their product, then they'll consider it a win.
BG3 was a runaway hit so it's no wonder why you heard of it. Now, if it wasn't as popular what are the chances of you having heard of it? Exactly how popular does something have to be to reach everyone's awareness, and how reliable is it to depend on a game's popularity to market itself?
Marketing is going to continue to hedge their bets and advertise/hype their games.
Good news is everyone's expectations are their own responsibility. No matter what you're told, you always have the option to question it and form your own opinion.
Even if marketing reaches one person that otherwise wouldn't have heard of their product, then they'll consider it a win.
BG3 was a runaway hit so it's no wonder why you heard of it. Now, if it wasn't as popular what are the chances of you having heard of it? Exactly how popular does something have to be to reach everyone's awareness, and how reliable is it to depend on a game's popularity to market itself?
Marketing is going to continue to hedge their bets and advertise/hype their games.
Good news is everyone's expectations are their own responsibility. No matter what you're told, you always have the option to question it and form your own opinion.