Apple

I don't know if the Ultra is that 'no brainer', quite honestly. It all comes down to what you want and how large your wrist is. I mean, I get the larger battery - that really is a deal breaker to a lot of people, but the regular series 9 looks so dope. I know it's the same thing it's been since the first one, but depending on the size of your wrist - and if you like that classic shape, that could be the one to go for.