I wouldn't call it zero sum. I think of zero sum as meaning more determent to the environment would always be more profitable. But in reality, some industries, like fossil fuels, agriculture, and mining have an outsized impact on the environment compared to things like software development, craftsmanship like watch making, and media.
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It's not just you, it's capitalism in general. The incentives without government intervention are entirely to plunder the natural resources to the maximum extent possible as quickly as possible, because without government intervention, they are all basically free, despite having massive value.
AKA The tragedy of the commons or economic externalities.
From Greek roots, economics is resource management pertaining to a house or district. And isn’t the environment just humanity’s house? It would surely be a good thing to broaden traditional economics to include the externalities that companies dump into the environment.
The usual analysis is that the economy is a subset of the environment. In other words, the human economy is a (small, fragile, entirely dependent) part of the wider natural economy.
Unfortunately, orthodox economists have still not received the memo.
This might apply to my country, I don’t think it applies to all though.
Someone just read Blue Mars.