The cost of one bike, from the extraction of its materials to delivery with its owner, is around ยฃ145 ($180). Though they can be purchased, those on the programme receive them for free.
Ok.
Where can I buy one? Today.
Also, at that price, why aren't governments in North America not buying tens of thousands to provide free to residents?
Reduce traffic, give low-income families a way to get around, encourage active transportation, reduce the need for more car parking spots... $180 is the cheapest, highly-effective strategy here.