British Comics

A collection of TV adverts for comics and magazines like the Dandy, Bunty and Jackie are being shared online, more than half a century after they were made.

The 99 films were found in the basement of a building in Dundee owned by publisher DC Thomson.

DC Thomson used the ads to persuade readers to become regulars. Free gifts were common across all their titles.

A record of social history of the time, they also offer insight into the early days of commercial television advertising. The films - which date back to the 1950s and 60s - were discovered still in their cans.

Thanks to a partnership between DC Thomson and the National Library of Scotland (NLS), they have been restored and digitised and can be seen online at the Moving Image Archive.