Games Workshop

There are few miniature painting contents as prestigious as the Golden Demon, Games Workshop’s showcase for the artistry and talent in the Warhammer hobby. After the March 2024 Golden Demon was marred by controversy around AI content in a gold-medal winning entry, GW has revised its guidelines, and any kind of AI assistance is out.

The Warhammer 40k single miniature category at the Adepticon 2024 Golden Demon was won by Neil Hollis, who submitted a custom, dinosaur-riding Aeldari Exodite (a fringe Warhammer 40k faction that has long been part of the lore but never received models). The model’s base included a backdrop image which, it emerged, had been generated using AI software.

Online discussions soon turned sour as fans quarrelled over the eligibility of the model, the relevance of a backdrop in a competition about painting miniatures, the ethics of AI-generated media, and Hollis’ responses to criticism.

Games Workshop didn’t issue any statements at the time, but it has since updated the rules for the next Golden Demon tournament. In the FAQs section of the latest Golden Demons rules packet, the answer to the question “Am I allowed to use Artificial Intelligence to generate any part of my entry?” is an emphatic “No”.