this post was submitted on 12 Aug 2023
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It's no secret that Lemmy is shaping up to be a viable alternative to Reddit. The issue it faces however is that it's still relatively niche and not many people know about it. I propose that we change this. By contacting the mods of large subreddits and asking them to make and promote relevant Lemmy communities we could substantially increase the amount of people who discover the fediverse. What's more, I don't think this is would be a hard sell considering many mods are already pissed off with Reddit due to their API changes. I believe that this is the time to act, so this is a call to arms, to help grow the fediverse into the future of social media!

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[–] Blaze@discuss.tchncs.de 221 points 1 year ago (50 children)

Have a look at this post, we had a similar discussion there: https://lemmy.world/post/3074361

Long story short, the platform still needs a bit of work before being able to really move communities. Some examples exist (lemdro.id, piracy, startrek) but those are tech savvy audiences, there would be a lot more friction with more generalist communities

[–] Merwyn@sh.itjust.works 102 points 1 year ago (1 children)

I fully agree with you. And I want to emphasize that the main issue is that if you start advertising Lemmy like OP suggest before it's "fully ready" to give the best experience to this people, they will decide now that lemmy is not for them and after that it's very difficult to make they try again and change their mind.

[–] Hazzard@lemm.ee 44 points 1 year ago (1 children)

Exactly the mistake threads just made, trying to capitalize on twitter's rate limiting fiasco. The "general public" is extremely fickle, and Reddit will give us more opportunities.

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[–] LazaroFilm@lemmy.world 22 points 1 year ago

Server issues and quits need to be addressed, and mobile apps Ned to be polished. If the UX isn’t at least on par with Reddit, then it will only hurt to advertise now to the general public.

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[–] ininewcrow@lemmy.ca 124 points 1 year ago (2 children)

How about we just forget about trying to beat anyone and just get on to using the platform.

Reddit won't die anytime soon.

Lemmy won't become popular anytime soon.

It took Reddit years before it became a major platform known by millions. It will take Lemmy years to gain notoriety among millions. Give it time, enjoy what it so now because in a year, two years or three or four years from now, we'll all be wishing for the good old days when Lemmy just started and we were able to enjoy the simple system it is now.

[–] Lunarsight@sopuli.xyz 24 points 1 year ago* (last edited 1 year ago) (12 children)

Reddit really did benefit from the fall of Digg though - this was about just shy of 20 years ago? Digg was where Reddit is now, thoroughly upsetting its user base with wholesale changes to the content of the site that nobody liked, and Reddit capitalized on that, and stole Digg's thunder.

I think Lemmy can potentially do the same. For a second, it looked like Squabbles/Squabblr was going to be the winner, but the last I checked, they imploded after some controversy.

(I came here from Reddit, incidentally - the user interface is very intuitive.)

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[–] noodle 74 points 1 year ago (10 children)

Not this again...

Lemmy isn't everyones' cup of tea. Reddit, despite the API shenanigans, still does what people want.

People are not moving here from Reddit if they haven't already. They'd sooner go to Discord. Less cognitive load, and their subs already have servers set up. Lemmy has a 5 communities different servers for each sub and most will be inactive, so it's already a losing battle.

Make Lemmy it's own thing, rather than aspiring to be the 2nd head of the Hydra. Organic growth is good, sustainable. Boom and bust wholesale migrations look like failed hostile takeovers.

[–] ChickenLadyLovesLife@lemmy.world 25 points 1 year ago (1 children)

People are not moving here from Reddit if they haven't already.

I think you're underestimating Reddit's ability to continue degrading the Reddit experience with their ham-fisted attempts to maximize revenue.

[–] noodle 24 points 1 year ago (8 children)

I don't disagree with that. Reddit will keep burning bridges with it's oldest users. old.reddit will be the next on the chopping block and that will be the death knell for desktop Reddit for a sizable number of people.

But I think you're underestimating the average modern Redditor's reluctance to jump ship. 3rd party apps were not even something they knew existed. Most never used reddit before the redesign. They already used the app. You cant miss what you never had.

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[–] Corgana@startrek.website 18 points 1 year ago (2 children)

I think you're grossly overestimating the ability of FOSS to reach "regular" people. 99.9% of Redditors haven't even heard of Lemmy. There are assuredly very many people using Reddit who would be very happy to switch to something better.

You're not wrong with any of your points, I'm just saying there's no reason to discourage a "get the word out" campaign. People can make their own choices, but only after they know what the options are.

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[–] Roundcat@lemmy.ca 70 points 1 year ago (8 children)

Honestly, I would rather Lemmy attract its own community naturally rather than it be the place all redditors pipe into. I think most people who have already come from there can agree the culture is not really conductive to quality discussion, and we've started to see some of that leak into Lemmy as well.

Rather than just copy/paste reddit's users and culture, we should try to develop both on their own. Create an environment that users want to spend their time on. Then through word of mouth on other platforms they entice people here. I don't think just being the place redditors flood after every fuckup is healthy for the growth of the platform. As a Mastodon user, I'm kinda glad it isn't the primary platform Twitter refugees are flocking to.

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[–] boyi@lemmy.sdf.org 69 points 1 year ago (4 children)

Much the popular posts in lemmy are memes, shitpostings, or politics/technology news which we can easily obtain from other media. The way I see it, lemmy lacks experts, scientists, doctors etc that that can bring interest and credibility to the posts or threads. They can help generate quality contents, what lemmy lacks till now.

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[–] Mr_Blott@lemmy.world 67 points 1 year ago (1 children)

Agree with Blaze, they probably remember too when Reddit was in its infancy, it was unappealing to your average netizen, the same as Lemmy is now

Remember that 90% of Reddit is now ex-Tumblr and Facebook people; they would come to lemmy, see it's a bit clunky, and go tell a hundred others on Reddit how bad an experience it was for them

Next thing lemmy has a reputation like Tesla that isn't going to shake off any time soon

[–] deweydecibel@lemmy.world 27 points 1 year ago* (last edited 1 year ago) (6 children)

From what I've seen on reddit, this is sort of already happening. Lemmy's name isn't mud yet, but it's being spoken of like most of the alternatives over there: not good enough or flawed in some way. Lack of content and users is the main one that gets said about all of them, but beyond that, the negative things I see said about Lemmy most often are: "scatter-brained", "unintuitive", "tanky", "messy", "not respecting user privacy", "admins defederating and shadow banning", "having to apply to instances", "federated content not appearing the same on each instance", "lack of mod tools", "need a third party site to help find communities", etc.

And it should be said that many of the most common negative things I've seen said about Lemmy on Reddit are being addressed, but some are not. Privacy (public voting) and issues with admins erecting invisible walls in the federation through various means are not being seriously addressed as far as I've seen.

I think the main issue that will ultimately hurt Lemmy versus any other platform that comes along is that Lemmy's selling point of defederation is only a selling point to some people. Most people on Reddit don't care about centralization, they just want a platform like reddit. They'll come here and put up with it if they have too, but they will scamper off for a centralized site the moment one starts gaining traction unless Lemmy finds some way to provide something equally as unified, simple, and easy to use.

Maybe a frontend or app that just shows you everything and allows you to interact easily without worrying about logins or urls for instances, and pushes the federation aspect "behind the scenes".

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[–] z00s@lemmy.world 53 points 1 year ago (8 children)

Stop trying to turn this place into R. We left because it was shit. If you don't like this place, go somewhere else.

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[–] lemmyng@beehaw.org 51 points 1 year ago (5 children)

No. Most large Reddit communities are toxic, both on the user and mod end. Let Lemmy grow at its own pace without repeating the same mistakes Reddit made.

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[–] 098qwelkjzxc 48 points 1 year ago (1 children)

Oh boy, it looks like main character syndrome patients have migrated from Reddit...

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[–] FrostySpectacles@lemmy.ml 45 points 1 year ago (11 children)

In all honesty, as much as I want non-profit Reddit alternatives to succeed, I think Lemmy is a tough sell to Redditors. Here's roughly how I think that'd go.


Lemmy user: "You should try Lemmy"

Redditor: "Sure, what's its website?"

Lemmy user: "There are many"

Redditor: "Wait what"

Lemmy user: "You have to pick one"

Redditor: "Why?"

Lemmy user: "See, Lemmy is not a website, but a network of federated instan-"

Redditor: "That sounds complicated. I just want a website like Reddit"

Lemmy user: "But don't you care about how Reddit has treated its mods, app devs and the general community?"

Redditor: "Yeah but all this Lemmy and Kbin stuff is confusing. Can I just use a website without reading up on all this Fediverse stuff?"

Lemmy user: "Okay, just go to Lemmy.world"

Redditor: "It seems to be down"

Lemmy user: "Hmm, maybe try Lemmy.ml?"

Redditor: "This website looks a little... hard to wrap my head around"

Lemmy user: "There are alternative frontends"

Redditor: "What now?"

Lemmy user: "Do you know about Alexandrite?"

Redditor: "Nevermind, I'm out"


If we want to convince a wide range of users to use Lemmy, we have to make using Lemmy a no-brainer for everyone.

I'm trying to contribute by building a new opensource web UI that I hope will provide a better UX for the average Redditor. It's not ready to become a daily driver yet, but I'm hoping to get to a point where it's nice enough that instances will want to host it on their domain. Maybe I'm delusional in thinking this web UI will appeal to users that don't like the current ones. But there's only one way to find out, and that is to build it.

[–] Aabbcc@lemm.ee 21 points 1 year ago (1 children)

Lemmy user: "You should try Lemmy"

Redditor: "Sure, what's its website?"

Lemmy user: "there are many, here's a list, just pick one, you can always use a different one later"

Redditor: "ok cool I'm glad you explained it in a simple way that is easy for me to understand I will use lemmy exclusively now"

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[–] AnonStoleMyPants@sopuli.xyz 44 points 1 year ago (1 children)

I really don't think Lemmy is polished and issue-free enough for tons of people to move here. It might be in the future but I feel like pushing it would do no good.

[–] yiliu@informis.land 26 points 1 year ago (1 children)

Yeah, let it grow organically. Like other open-source projects, it's unlikely to shrink, and it'll gain profile and draw users from Reddit etc over time--faster when Reddit drops the ball, which it'll do more often as it scrambles to extract more profit from a shrinking user base.

There's no reason to rush it. That'll just cause growing pains and give Lemmy a bad reputation.

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[–] vankappa@lemmy.world 44 points 1 year ago (5 children)

I might have a controversial question: but why? Do we really want this mass exodus to the Lemmy community? I think we have a nice little thing here. People will keep coming anyway, slowly, if they really are interested in what this is about

[–] ribboo@lemm.ee 17 points 1 year ago (2 children)

It’s a nice little thing, but there so much to miss compared to Reddit. Sure, we have memes, technology and news. But there is very little other discussion going on, even for big things like food, sports, finance and relationships (picked some on the top of my mind). Huge communities on Reddit. Barely anything here.

Overall Lemmy is very much a disappointment when it comes to “niche” communities, if you can even call those large subjects that. But it’s even worse for smaller subjects.

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[–] simple@lemm.ee 41 points 1 year ago (3 children)

IMO the biggest thing Lemmy needs is a better onboarding experience and an official page that recommends mobile apps/alternate front-ends. One of the Lemmy devs said they wanted to overhaul https://join-lemmy.org/ and it's on their list, which is a good first step. Until then I think it's best to wait before trying to capture the average audience and have them leave in confusion.

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[–] figaro@lemdro.id 41 points 1 year ago (3 children)

We aren't going to get mods to promote us. That is just silly.

We should buy advertising though, definitely.

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[–] Olympus 40 points 1 year ago (2 children)

"Hello we are from the Church of the Fediverse, have you a moment to talk about our Lord and Saviour Lemmy? No not the tankies one"

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[–] Kinglink@lemmy.world 31 points 1 year ago (5 children)

Reddit's decline is greatly exaggerated.

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[–] Meowoem@sh.itjust.works 26 points 1 year ago (2 children)

I think something we could do as a community is to make resources that help make understanding things happening here easier, like rapidly updated community guides to the available apps with screen shots showing features.

Really what we need is independent and community development of cool new things that you can't get anywhere else, a real reason to actually come here over all the other similar choices - ideally things that corporate sites would avoid because they're focusing on profit.

One tool I'm going to be working on is having an instance/community that makes it easy for people to work on collaborative design - ideally it'll be a pipeline where idea get refined into design briefs then fact finding tasks split from that and eventually it all boils up into a series of implementation tasks, testing and documentation then finally actually gets turned into an open source product or a piece of creative commons media.

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[–] geolaw@lemmygrad.ml 23 points 1 year ago (1 children)

Do we actually care about "beating" Reddit? As long as a friendly & knowledgeable community exists on Lemmy, do we really care about also being the largest?

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[–] ShooBoo@lemmy.world 23 points 1 year ago (4 children)

Lemmy and Mastodon require some extra thought processes that most people do not want or can't work through. They want instant, fast and as much of it as possible.

Somehow this has to become so easy to understand and use that even the dimmest bulbs in society will have no trouble using it.

Upside? This will bring more usage and adoption. Downside? This will bring in more trash.

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[–] vd1n@lemmy.ml 23 points 1 year ago

As far as I'm concerned Reddit=Facebook=Twitter...

Although, it would be nice to see more actual useful communities that don't just latch on to pop politics, news culture, and media trends.

[–] Jimmycakes@lemmy.world 23 points 1 year ago (3 children)

Current redditors are a virus. They are nothing like the people who built the site a decade ago. We don't need them here

[–] gabe@literature.cafe 28 points 1 year ago (2 children)

I messaged r/comicbooks mods after they were briefly banned by reddit offering them a place on my instance if they ever wanted to shift their community away from reddit. They threatened to permanently ban me for spam LMAO

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[–] justastranger@sh.itjust.works 23 points 1 year ago (4 children)

Lmao elitism like this will just turn Lemmy into a radioactive, insular circlejerk cesspool

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[–] miss_brainfart@lemmy.ml 22 points 1 year ago (1 children)

I think stuff like this needs to happen organically, otherwise you'll have people who hate it, complain about it, and give it a bad rep, hindering its growth

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[–] glasgitarrewelt@feddit.de 22 points 1 year ago (1 children)

Two of my reddit using friends have never heard of lemmy until I told them about it a few days ago. Although they are quite invested in the FOSS world.

I am here because I read something about Lemmy on reddit, two or three times. More exposure on reddit would show many people that there is an alternative. It wouldn't convince millions but maybe enough to let some niche communities grow.

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[–] Candelestine@lemmy.world 21 points 1 year ago

I would argue we should wait until the software we're on does not feel like an alpha release. This is not some window of opportunity that will close soon, we have no strong incentive to rush this process.

[–] ram@lemmy.ca 21 points 1 year ago (2 children)

They all already know about Lemmy 🤷‍♀️

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[–] HowMany@lemmy.ml 21 points 1 year ago

Let them find their way on their own. They'll figure it out. As with the migration of MySpace to Faceboobs to Reddit - so the migration will continue. Let's not spoil the countryside just yet, okay? Lemmy is what reddit used to be but ain't been in a long time.

[–] AngryCommieKender@lemmy.world 20 points 1 year ago* (last edited 1 year ago)

Your best bet will probably be r/redditalternatives. That community already promotes Lemmy and Squabble, a few others that I'm not remembering.

[–] JerkyChew@lemmy.one 18 points 1 year ago (1 children)

I've been a reddit user for at least 15 years. I've been a Lemmy user for a few months. Lemmy has a long way to go before it's a "viable Reddit alternative". Right now it's barely usable.

[–] Ransack@lemmy.dbzer0.com 24 points 1 year ago (6 children)

You find it unusable? How so?

[–] Krachsterben@feddit.de 29 points 1 year ago (13 children)

Any topics outside of memes, IT and politics are nearly non-existent.

This place is heavily skewed towards a specific niche of mostly males that are chronically online

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[–] decadentrebel@lemmy.world 17 points 1 year ago (4 children)

When are Lemmy posts going to show up on Google searches??

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[–] slembcke@lemmy.ml 16 points 1 year ago (2 children)

Hmmm. So I think I posted on Reddit maybe a half dozen times ever? I didn't get the appeal. It kinda felt like shouting into a thunderstorm... I'm not sure I "get" Lemmy either, though it feels more like talking in a crowded room than everyone shouting at a cloud. :p More seriously though, I've had a few interesting conversations here, but miss the feel of forums of the 2000's where people just talked about stuff that they were making. Lemmy feels like everyone is striking up a conversation, but still trying to be careful about talking about their own interests because that's "self promotion". :-\ I dunno, maybe I'm looking for something that just doesn't exist anymore.

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